Tag Archive: Augmented Reality


Before I came to university I wouldn’t have had any idea what the unit ‘Digital Cultures’ would have contained. If I were to give it a shot, I would have thought it was based solely on things surrounding the internet, and how in a way it’s become our culture. If I was to answer with just that, I would have been awfully incorrect…

In fact, digital cultures covers many things, from ethics to gaming and cyborgs to immersion. As well as being taught all these new things, which I’ll go more in-depth with later on in this post, it has encouraged me to question things more and helped me see both sides of certain pictures rather than just one. As I hope you can see in my blog posts…

I would say that I think digital cultures is a very good thing for university students of this day and age to study, because it’s about looking at advances in technology and how we got the technology we have now, as well as being able to incorporate things that young people do on almost a daily basis, such as gaming and logging onto social networking sites.

 

Facebook News Feed

Facebook - A daily staple for many a student.

The first thing I posted on here was one of the very first things me and my classmates learnt about in digital cultures, Jürgen Habermas’ theory the ‘Public Sphere’. I won’t lie and say that I had heard of this concept before learning about it in class! Although looking back on that first post it is quite rubbish and doesn’t do the subject justice. Although I hope as my blog posts have gone along there is a noticeable improvement on my articulacy and style of writing, and of course not forgetting that I hope my post’s have become more interesting to read as a whole (wishful thinking, maybe?!).

Throughout the weeks of this course I’ve been taught about and how to critically look at digital maps and location detection systems (such as google maps and facebook places, are they invading people’s privacy? etc.).  One of the subjects I enjoyed blogging about the most was ‘News Games’. As I’m on a Journalism course, I found it to be a very harmonious mixture of news reporting and gaming, usually put into one lovely comical bundle.

News Games/Topical Games

News Games: A mixture of pure gaming, citizen journalism and satire?

Like I mentioned, digital cultures encouraged me to notice the way that particular technological items, such as a mobile phone, have changed in a relatively short space of time. For example, 20 odd years ago a mobile phone was a little bigger than the average brick (an average brick in my mind, anyway), now phones are super tiny and super slim-lined and unlike the ginormous mobiles of bygone days they’re able to text, take photographs, access the internet, download applications and many more things that people wouldn’t have been able to comprehend when mobiles first made an appearance on the digital scene. We (when I say we, I’m referring to my classmates and I, just to make it clear) also discovered the world of augmented reality, which I think is very likely to become the future of gaming, and maybe even other things such as selecting television channels and setting the time on your microwave. We’re already seeing augmented reality being applied to video games, just look at the Nintendo Wii and the xBox Kinect for example.

 

Red Brick

Beth's perception on a brick.

Another interesting subject we covered was the issue of identity on line. Can you really trust who you’re talking to on line if you don’t know them in the flesh? It was intriguing to study the different forms of identity people create online, people can lie about themselves and who they are, but when people play games, particularly on MMORPGs, a lot of the time they have to pick between a selection of different races, classes and specialities which will then be their identity on that game, it’s still them, but not their real persona.

One of the most complex things we studied with the biggest human impact was the matter surrounding copyright online and access to open source software. We covered things from people getting in serious legal ruts with massive companies over downloading only a couple of songs over the internet and whether it is right or wrong that people aren’t allowed to re-use a copyrighted song, for example, and making it into something of their own (usually in the form of a mash-up, which is most commonly a multitude of songs all mashed into one over a funky beat). We also learnt about the opposing side to copyright, the ‘copyleft‘ camp and what they do. I will also make another shameful confession that I wouldn’t have been able to describe to anyone what ‘open-source’ was before taking this digital cultures unit. Now I know about it, I think it’s a good idea that would prove beneficial to a lot of people, especially people who can’t afford a decent system operator on their computers (Linux), a word-processing program (OpenOffice) and anyone interested in animation, but can’t afford the massively expensive animating suite (Blender).

 

OpenOffice: The Open-Source office suite

To most people, the world of robots and cyborgs is still a long way away, well, that’s not what we’ve been told after being taught that, pretty much, cyborgs are alive and kicking, and they’re just like me and you. Not so many decades ago, cyborgs were the things of cheesy 1970s American TV series and Sci-Fi programmes. But, what is a cyborg? A cyborg is someone who has some form of technology helping them function rather than the original human body part (for a example, anyone with a hearing aid could probably be classed as a cyborg).

 

The Real Bionic-Woman?

As this is my very last post (as far as I know, anyway), I look back on digital cultures fondly and I’m glad that I took a subject that is so interesting and diverse.

Reality Augmented

‘Augmented Reality’ is probably a phrase that not many people have heard before, but it has, in recent times, become more and more popular. What the 2 words describe is the process when actual reality and the virtual world collide. It is also become much more easier for people to experience AR, whether it be in front of a computer screen or via an application on their mobile phones.

The way that AR works is that it adds a layer (through a particular platform first, i.e. a camera) to the real-life situation. One of the most easiest-to-use examples of AR is that of the . To control this example of AR the viewer must first download and print out (off the website) an X, which work as a kind of barcode for the system to recognise. The user must then hold the X in front of a web cam and then (if done correctly) a cube will appear atop of the X with four male models on any of the 4 sides, then the user must ‘pick’ one of the models and flip the X to face the camera to see a video of that particular model. Whether it’s hard work or not probably depends on your sexual orientation. This on-line advertisement is also a form of market-based AR.

Another application that brings AR to anyone is the application called ‘Layar’, which is used on the mobile phone (iPhone or Android models). Layar uses the in-built camera of the phone along with other applications such as compass and GPS. Layar then figures out where the user is and what they can  see and presents the user with another ‘layer’ of data over the top.

“Augmented reality is a disruptive technology that blends reality with digital information, which enriches applications like the ones developed on the Layar platform”

– Marco Battisi, Managing Director for Intel Capital in Western Europe

AR can also be applied to gaming, one of the pioneers in this field is Georgia Tech professor Blair MacIntyre, who has developed and is developing AR games, most of which are made as apps for mobile phones. For example, one of the games he is working on is called ‘Scratch’,  and it is designed for children aged between 8-12. According to MacIntyre, in this game: “children can display virtual objects on a real-world space seen through a camera, and they can control the virtual world through interactions between physical objects”.

However, now there is a rough outline of what AR is, does AR really have a place in the world as it is now? I personally believe that it all depends on the situation in which it is being used in, and how advanced the technology is. The AR experience that is availiable to everyone can sometimes be slow and faulty to the point which it becomes pointless. AR is just an extreme form of re-mediation, as it could soon possibly replace maps and tour guides. What does AR offer? As the technology is still developing and getting better, there isn’t anything particularly essential that it offers. However, it does offer to people something different and a chance to have a bit of fun. Also if the user is on, say, a city break in a foreign country, the right AR app could act as a tour guide in providing information and finding particular landmarks.